For our market research we went into a few assemblies and handed out some questionnaires for people to fill in, and then showed them our OTS, after a little talking about it first.
Over all there were 278 responses.
-89 were 15 years old
-116 were 16 years old
-48 were 17 years old
-25 were 18 years old or more.
>51 are media students
>227 aren't media students
+231 people liked the OTS
+47 people didn't like the OTS
<230 people would watch the rest of the film
<48 people wouldn't watch the rest of the film
*169 people would pay
*109 wouldn't pay
*124 people would pay less than £5
*42 people would pay £5 or more
*3 people would pay £10 or more
^87 people thought that there were bad bits in the OTS
^191 people didn't think there were bad bits in the OTS
/9 people thought that the film should be classed a U
/4 people thought that the film should be classed a PG
/38 people thought that the film should be classed a 12a
/48 people thought that the film should be classed a 12
/162 people thought that the film should be classed a 15
/17 people thought that the film should be classed an 18
\200 people understood what was happening in the OTS
\78 people didn't understand what was happening in the OTS
From these results we know that we have reached out to the right target audience, and that we classed our film correctly, well to what we thought should be correct.
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